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A comprehensive program designed to equip you with the knowledge and skills necessary to integrate ESG considerations into marketing strategies.

About

ESG and Sustainability Marketing are reshaping corporate leadership, putting Chief Marketing Officers (CMOs) at the forefront of communicating these important initiatives. This requires collaboration with sustainability, CSR, and investor relations departments to ensure consistency and accuracy in messaging. In this Master class you will learn how!

Course Focus:

  • Understand ESG frameworks and marketing integration

  • Build ESG considerations into marketing campaigns

  • Improve brand reputation through sustainable practices

  • Discover new ESG-enabled innovation opportunities

  • Communicate sustainability to foster stakeholder trust

  • Monitor, measure, and report ESG performance

The Masterclass is perfect for:

  • Marketing leaders and managers seeking to incorporate sustainable and ESG strategies

  • Sustainability leaders aiming to leverage marketing

  • Executives driving organizational sustainability

  • Founders building conscious brands

  • Board members

  • NGO collaborators

Met the instructors

Masterclass Overview

  • Module 3: ESG Marketing Strategy and Implementation
    ESG Assessment and its relationship with Marketing Integrating ESG Assessment into Marketing Strategy How to Anticipate ESG Assessment Defining communication Do's and Don'ts Measuring ESG marketing effectiveness Crafting genuine messages for your audience Communicate ESG reporting effectively ESG Marketing: The Importance of Time Horizon Quiz
  • Module 1: Introduction to Environmental, Social and Governance (ESG)
    Definition of ESG Brief History of ESG Different ESG Perspectives Quiz
  • Module 2: ESG in Marketing
    ESG - Breaking the Corporate Silos ESG Key Concepts in the Marketing Context ESG Strategy, Materiality Assessment & Indicators ESG Momentum Areas of Reporting, Regulation, and Greenwashing Quiz
  • Module 4: Marketing Challenges (or Opportunities)
    Silo Challenge Data Challenges Company culture and resource Challenges Dynamic Materiality - A New Normal for Marketing Quiz
  • Can I insert an image, video, or gif in my FAQ?
    Yes. To add media follow these steps: 1. Enter the app’s Settings 2. Click on the “Manage FAQs” button 3. Select the question you would like to add media to 4. When editing your answer click on the camera, video, or GIF icon 5. Add media from your library.
  • How do I add a new question & answer?
    To add a new FAQ follow these steps: 1. Click “Manage FAQs” button 2. From your site’s dashboard you can add, edit and manage all your questions and answers 3. Each question and answer should be added to a category 4. Save and publish.
  • How do I edit or remove the “FAQ” title?
    You can edit the title from the Settings tab in the app. If you don’t want to display the title, simply disable the Title under “Info to Display”.
  • What is an FAQ section?
    An FAQ section can be used to quickly answer common questions about you or your business, such as “Where do you ship to?”, “What are your opening hours?” or “How can I book a service?” It’s a great way to help people navigate your site and can even boost your site’s SEO.

Best Value

ESG Marketing Masterclass

$275

275

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Valid until canceled

Lectures and discussions

Case studies

Assessment Quiz

Get a certificate by completing the program

If you’d like more information about the course, get in touch with us.

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