Why You Need a Marketing Strategy in an AI World: Skills You Bring That AI Can’t Replace
AI revolutionizes marketing, but it lacks the human touch! Learn why marketing strategists are irreplaceable in an AI world.
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Mariela Gadea
May 92 min
5 Questions to Ensure Your Marketing & Sales Meetings Don't Flop
Marketing & Sales meetings: Drain or gain? 5 key questions to ask after to ensure your next one drives results.
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Lyssandra Vila
Jan 224 min
How to Craft Authentic ESG and Sustainability Narratives without Unnecessary Complexity.
In my role as a Chief Marketing Officer (CMO), I've come to recognize the importance of crafting authentic Environmental, Social, and...
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Mariela Gadea
Nov 21, 20232 min
6Ms of Market Entry: Key Factors Every CEO Should Know
Master market entry with the 6Ms framework. Elevate your brand and succeed in new markets. Read our blog post.
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Tijana Zlatanovic
Nov 7, 20232 min
From purpose to storytelling: how brands can infuse ESG into their brand narratives
Discover why ESG matters in branding. Customers value sustainability. Be authentic, transparent, and align with your audience.
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Mariela Gadea
Oct 24, 20232 min
Embracing the Zebras: A Fresh Approach to Business
Startups becoming unicorns may not be the only surprise in town. Zebras are here too. Learn about them and their differences in our article.
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Mariela Gadea
Jun 26, 20232 min
Does my business need a CMO?
As a business owner, you may have asked yourself: "Does my business need a CMO?" Well, the answer isn't always straightforward and...
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Lyssandra Vila
Jun 9, 20233 min
How to integrate ESG Principles into Portfolio Company Marketing for Long-Term Success.
Learn how a solid marketing strategy can help portfolio companies effectively integrate their ESG initiatives into their brand narrative.
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Miiak
May 26, 20232 min
Green Marketing in B2B: 6 Strategies for Building a Sustainable Brand
While green marketing has traditionally been associated with B2C companies, B2B companies also have an important role to play in...
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Miiak
May 26, 20233 min
How to Develop a Future-Proof Marketing Strategy without Neglecting Short-Term Goals in 6 Weeks.
Discover the six-week plan to stay ahead of the curve with a future-proof marketing strategy that doesn't neglect short-term goals.
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Miiak
Jan 2, 20234 min
From Cost to Investment: Maximizing the Effectiveness of Marketing for CEOs.
Want to turn your marketing from a cost into a successful investment? Learn how to maximize your Marketing ROI in this article.
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