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Why You Need a Marketing Strategy in an AI World: Skills You Bring That AI Can’t Replace
AI revolutionizes marketing, but it lacks the human touch! Learn why marketing strategists are irreplaceable in an AI world.
Mariela Gadea
Jun 6, 20243 min read
29 views
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5 Questions to Ensure Your Marketing & Sales Meetings Don't Flop
Marketing & Sales meetings: Drain or gain? 5 key questions to ask after to ensure your next one drives results.
Mariela Gadea
May 9, 20242 min read
13 views
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How to Craft Authentic ESG and Sustainability Narratives without Unnecessary Complexity.
In my role as a Chief Marketing Officer (CMO), I've come to recognize the importance of crafting authentic Environmental, Social, and...

Lyssandra Vila
Jan 22, 20244 min read
43 views
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6Ms of Market Entry: Key Factors Every CEO Should Know
Master market entry with the 6Ms framework. Elevate your brand and succeed in new markets. Read our blog post.
Mariela Gadea
Nov 21, 20232 min read
82 views
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From purpose to storytelling: how brands can infuse ESG into their brand narratives
Discover why ESG matters in branding. Customers value sustainability. Be authentic, transparent, and align with your audience.
Tijana Zlatanovic
Nov 7, 20232 min read
63 views
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Embracing the Zebras: A Fresh Approach to Business
Startups becoming unicorns may not be the only surprise in town. Zebras are here too. Learn about them and their differences in our article.
Mariela Gadea
Oct 24, 20232 min read
33 views
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Does my business need a CMO?
As a business owner, you may have asked yourself: "Does my business need a CMO?" Well, the answer isn't always straightforward and...
Mariela Gadea
Jun 26, 20232 min read
94 views
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How to integrate ESG Principles into Portfolio Company Marketing for Long-Term Success.
Learn how a solid marketing strategy can help portfolio companies effectively integrate their ESG initiatives into their brand narrative.

Lyssandra Vila
Jun 9, 20233 min read
35 views
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Green Marketing in B2B: 6 Strategies for Building a Sustainable Brand
While green marketing has traditionally been associated with B2C companies, B2B companies also have an important role to play in...

Miiak
May 26, 20232 min read
21 views
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How to Develop a Future-Proof Marketing Strategy without Neglecting Short-Term Goals in 6 Weeks.
Discover the six-week plan to stay ahead of the curve with a future-proof marketing strategy that doesn't neglect short-term goals.

Miiak
May 26, 20233 min read
15 views
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From Cost to Investment: Maximizing the Effectiveness of Marketing for CEOs.
Want to turn your marketing from a cost into a successful investment? Learn how to maximize your Marketing ROI in this article.

Miiak
Jan 2, 20234 min read
58 views
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